Unifers.ai

Karin Bootsma

VP, Digital and Product Marketing @Lightcast

San Jose, CA, US
EMAILS
k••••••••@lightcast.io
MOBILE NUMBERS
+14•••••••77

Signup · Get unlimited contacts

WORK HISTORY

Feb 2024 — Present

VP, Digital and Product Marketing @Lightcast

View department →

EDUCATION

N/A

University of the Pacific

BSME, Mechanical Engineering

N/A

The Bracher Center for Integrity in Leadership

Dimension Five Leadership Training

N/A

Stanford University Graduate School of Business

Executive Program on Leadership

N/A

Harvard University

Immersion Program on Negotiation for Senior Executives

N/A

Center for Creative Leadership

Leadership Development Program

N/A

Santa Clara University Leavey School of Business

MBA, Concentration on Marketing and International Business

SKILLS

MergersCompetitive AnalysisStart-UpsPositioningSalesforce.com• Messaging, Branding/Co-BrandingSaasProduct Launch• Web Analytics and New Media ToolsSEOMarketing Communications• Analyst and Media RelationsMarketing Management• Product ManagementEmail Marketing• Field Marketing and Sales EnablementProduct MarketingSoftware as a Service (Saas)Business DevelopmentMergers & Acquisitions• Product Marketing, Go-to-Market StrategyProduct ManagementProduct DevelopmentB2b Marketing• Demand Generation and User AcquisitionCrmOnline MarketingBusiness-to-Business (B2b)MarketingIntegrated MarketingGo-to-Market StrategyStrategyE-CommerceMessagingB2bCross-Functional Team LeadershipMarketing StrategyCloud ComputingCustomer Relationship Management (Crm)Analytics

ABOUT KARIN BOOTSMA

RESULTS: Executive with 14 years of experience as VP Marketing, leading growth at high-tech organizations with annual revenues exceeding $1B -> 4 successful exits: IPO and 3 acquisitions (some >10X valuation). SCOPE: Accountable for full stack marketing, including ABM, demand generation, GTM, product marketing, content, thought leadership, PR, social, branding, messaging, customer advocacy, and IP/trademarks. Right blend of best practices, results-orientation, and creativity to build brands, outperform the competition, and fuel growth. SCALE: Integral part of global leadership team at Randstad RiseSmart, scaling from VC-backed startup (Accel-KKR, Norwest, Storm) to a top-three ($B) category leader. Value created by growing buyer interest (e.g, mkt-sourced/infl. new biz from 14%-> 76% in 2 yrs; 450% growth/Deloitte Fast 500, 2X QoQ/SIA). DOMAIN: Specialized in B2B SaaS marketing, particularly in Human Capital Management (HCM), HR software (named on \"Women in HR Technology Worth Watching\" list), career transition, career coaching, staffing, talent management, ATS, semantic search, knowledge management, and expertise identification. LEADERSHIP: Agile in building and motivating high-performing teams (from 4 to 29 people) with global budgets. Gravitate toward fast-paced, transparent, and accountable cultures.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.