Kay West

Senior Communications Manager @Équité Association

Toronto, ON, CA

Responsible for digital content strategy, report writing, member communications and executive speech writing. Executive speech writing for Équité Association\'s President and CEO, Terri O\'Brien, and executive leadership team mainly the CMO, Chief Data Officer and National VP Investigative Services. Most high profile speech was for our CEO during the National Summit on Combatting Auto Theft where Terri was given 15 minutes to speak directly to politicians and decision-makers about the public safety and insurance fraud implications of auto theft. Supported Équité\'s CEO during the Summit follow up to ensure member priorities were central to both the testimony and ongoing consultations with Public Safety Canada and Transport Canada. Through these trusted relationships we were able to directly support key recommendations in the National Action Plan on Combatting Auto Theft. This expert data, testimony and recommendations to support the commitment of over $200 million in federal funding to combat auto theft. Created Équité\'s tagline \"Canada\'s authority on insurance crime and fraud prevention.\"Created strategic planning, content and graphics for campaigns including Top 10 Most Stolen Vehicles in Canada annual list, Auto Theft is a National Crisis campaign, and the industry award winning \"Auto theft hurts everyone\" campaign which included paid, earned and owned content and key messaging writing. Responsibilities include social media content creation including graphic design, monthly CEO thought-leadership blog writing in close collaboration with the CEO, education resource library article writing and industry expertise articles. Report writing with a focus on making nuanced and complex topics accessible for a variety of audiences from government to law enforcement, insurance industry to news media. Sharing compelling and urgent ways to discuss the impacts of AI and advanced technologies on the insurance industry.

Seneca Polytechnic

Post-Graduate Degree, Corporate Communications Management

Brock University

Business Communications Honours, Communications

Yonsei University

Exchange program, Communication and Media Studies