Kayleigh Williams
Director of Fundraising @Royal Voluntary Service
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WORK HISTORY
Director of Fundraising @Royal Voluntary Service
York, GB
Managing portfolio of Trust, Public Fundraising, Corporate, Community and Events, Legacy (circa £6.5mil p/a)• Line management team 2x Heads of Public Fundraising & Partnership Fundraising (and wider team of 14): recruitment, setting KPIs, mentoring, and supporting professional development to ensure high performance.• Overseeing fundraising campaigns, events, and initiatives: driving innovation, maximising donor engagement, and ensuring successful delivery.• Developing and implementing fundraising strategies, including setting-up new streams and donor stewardship programs, focusing on identification, communications, retention, engagement, and increasing donor lifetime value.• Establishing and tracking fundraising targets, budgets, and pipelines, ensuring performance is monitored and strategies are adjusted to meet goals.• Collaborating with senior leadership and trustees, encouraging fundraising culture, presenting funding opportunities and ensuring alignment with strategic priorities.• Using data and insights to optimise fundraising efforts, ensuring an effective donor experience and meeting financial objectives.• Working closely with Communications and Impact teams to deliver strategic communications and policy engagement efforts to raise the charity’s profile, influence key stakeholders, and advocate for systemic change aligned with organisational goals.• Representing the charity at external events, acting as a key spokesperson for fundraising initiatives and successes.
EDUCATION
University of Westminster
Bachelor of Arts (BA), English Literature (British and Commonwealth)
ABOUT KAYLEIGH WILLIAMS
Dynamic and results-driven fundraising leader with a proven track record in developing and executing successful fundraising across diverse funding streams. Equipped with exceptional communication, literacy, and numeracy skills, I excel in building and nurturing relationships with stakeholders at all levels, from individual donors to high-level executives. Adept at managing high-pressure situations, I prioritise effectively and handle sensitive issues with the utmost tact and diplomacy. A collaborative team player and compassionate, people-focused manager, I also thrive when working independently. Having gained extensive experience with major funders, I am eager to leverage my skills and passion for philanthropy to drive impactful fundraising efforts for an organisation dedicated to serving those in need, aligning with the core values that have guided my career.
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