Kayla Park
Marketing and Communications Specialist @Starlight Children\'s Foundation
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WORK HISTORY
Marketing and Communications Specialist @Starlight Children\'s Foundation
Creating positioning documents for flagship campaigns by ensuring narrative ladders up to overarching brand strategy-Developing core branding strategy documents by translating consumer insights research to align with consumer preferences-Implementing brand research on target audience to strategize content strategy and creation to bring potential customer to website-Conceptualizing assets with designer by applying customer survey results to build brand credibility while appealing to customer values -Interpreting Google analytics data to quantify the impact of blog performance to identify success of strategies to grow customer reach-Managed multiple cross-department projects using Asana
EDUCATION
John A. Rowland High School
High School Diploma
UCLA
Bachelor's degree, Public Affairs, Professional Writing Minor
UCLA Luskin School of Public Affairs
Public Affairs, B.A. , Undergraduate Major
University of California, Berkeley, Goldman School of Public Policy
PPIA Junior Summer Institute, Public Policy Analysis
ABOUT KAYLA PARK
Together, let\'s execute communication strategies to success! As an articulate…
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