Kayla Padol
Senior Vice President Marketing @Newfi Lending
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WORK HISTORY
Senior Vice President Marketing @Newfi Lending
Driving record breaking production levels through marketing strategies in Wholesale, Correspondent and Retail channels• Designing and Optimizing Email Automation and Customer Journeys Across B2B & B2C Channels• Led the in-house build, content development and launch of new website Managing relationships with major vendors and media partners to increase brand awareness • Employed event and sponsorship strategies including virtual and in-person presentations, coordinating booth presences and robust tracking on results from events integrated into the CRM• Developed TPO Lead Request internal workflow and tracking system to ensure accountability and maintenance of expected service levels • Leading strategies for CRM development including collaborating with partners to integrate competitive analysis data, automate contact data, launch AI-powered sales playbooks, and deploy impactful marketing strategies • Implementing SEO/GEO/SEM Digital Strategies in Retail Division Focused on Niche Keywords and Growing AI Visibility• Large Event Planning Including President’s Club, Executive Meetings, and Regional Dinners
EDUCATION
University of North Texas
Bachelor of Arts - BA, Journalism with a concentration in Public Relations
University of North Texas
Bachelor of Science - BS, Sociology
ABOUT KAYLA PADOL
Integrity. Intensity. Inclusivity. Everything I do, I do with integrity. Everything I make, I make authentically and brings humanity into marketing. I love brainstorming, team work, and never settle for just \"okay.\" When others see a roadblock, I see a challenge ready to be conquered. I work with intensity and determination on projects that drive the bottom line. I believe in the power of elevating voices that are often left in the margins to create inclusive marketing that reflects the diverse set of eyes that will see it. I am passionate about results, relationships and people! I am a marketing and public relations executive with expertise in: digital campaigns, search engine optimization (SEO), CRM management, social media marketing, press releases, earned media, paid media, blog writing, email campaigns, nomination writing, mortgage industry writing, lead generation and video marketing.
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