Kaylani Heisler
Marketing Specialist @Onyx Funding
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WORK HISTORY
Marketing Specialist @Onyx Funding
Miami, FL, US
As the Marketing Specialist at Onyx Funding, I lead the firm’s marketing strategy and execution across digital, brand, and communications channels. I oversee all creative direction, campaign management, and content development to strengthen Onyx’s presence as a top private capital brokerage in the real estate investment space.Key responsibilities- Develop and execute marketing campaigns promoting bridge, construction, DSCR, and other CRE loan programs- Manage Onyx’s brand identity across web, social, and partner platforms to ensure consistency and credibility- Create and oversee branded assets including loan one-pagers, newsletters, email campaigns, and partner collateral- Lead content strategy and social media execution to highlight closings, company updates, and market insights- Collaborate closely with leadership to align marketing initiatives with business goals and upcoming launches- Coordinate creative production workflows and design deliverables across internal and external teams.
EDUCATION
University of Florida
Master of Arts - MA, Mass Communication
University of Florida
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication
ABOUT KAYLANI HEISLER
I lead marketing for Lendyx, a direct private lending company that recently launched nationwide, while continuing to work closely with Onyx Funding on the capital advisory side. The two brands are connected, and my work sits at the intersection of both, spanning brand, content, and go-to-market strategy.I come from a PR and strategic communications background, supporting campaigns across fintech, cybersecurity, and consumer brands. Being close to that work taught me how quickly messaging can fall flat if it’s not clear or credible. That lens carries through everything I build now.I decided to pursue my Master’s in Mass Communication at the University of Florida, focused on Global Strategic Communication, because I wanted a deeper understanding of how messaging shapes trust, perception, and behavior across industries and audiences. I’m finishing the program now and will graduate in Spring 2026.What I care about most is having a voice in my work and being thoughtful about it. I’d rather take the time to get something right than rush out something that sounds like everyone else, or like no one at all.Always happy to connect with people in real estate, finance, or marketing industry!
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