Kayla Schultz
Content and Social @Standardfusion Acquired By Wolters Kluwer
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WORK HISTORY
Content and Social @Standardfusion Acquired By Wolters Kluwer
Review, edit, and refine content produced by external writers and team members, ensuring consistency with brand voice, accuracy, and SEO best practices. Developed new content formats to position StandardFusion as a thought leader in the industry, increasing engagement rates. Optimized content for search engines to increase in organic search traffic and improving the website\'s search engine ranking. Plan and write content for web pages, product descriptions, company pages, and blogs, applying a strong attention to detail to produce engaging and high-performing copy. Designing, executing, and project managing integrated marketing campaigns of all sizes that connect seamlessly across multiple channels and teams to ensure a cohesive campaign experience. Managed cross-functional collaboration across product, sales, and customer experience teams to ensure alignment of marketing initiatives. Spearheaded overal content strategy and campaigns, driving brand awareness and engagement across platforms for StandardFusion. Coordinate with cross-departmental teams to align content with company goals, ensuring consistent messaging and brand voice across all channels and touchpoints.
EDUCATION
Simon Fraser University
Bachelor of Arts (B.A.), English Literature and History
British Columbia Institute of Technology
Broadcast Journalism and New Media
SKILLS
ABOUT KAYLA SCHULTZ
I’m a content and communications strategist who helps organizations translate complex…
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