Kayla H.
Marketing Specialist @West Georgia Technical College
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WORK HISTORY
Marketing Specialist @West Georgia Technical College
Carrollton, GA, US
Strategize, create, and execute comprehensive social media campaigns across Instagram, Facebook and LinkedIn for a combined audience of over design, and produce visually captivating physical marketing collateral, including campus pole banner designs, window graphics, bookstore merchandise, and campus signage, along with digital marketing assets, including digital marketing creative for social and website ads and digital billboards-Created and implemented recorded metrics to optimize content performance across all social platforms, leading to a combined 20% growth in followers across social platforms in 2024-Initiated and implemented email marketing platform, Emma, for streamlined branding and communication both internally and externally.
EDUCATION
University of West Georgia
Masters of Science in Digital and Social Media Communication, Communication and Media Studies
University of West Georgia
Bachelor of Science in Mass Communication (Journalism), Journalism and Creative Writing
ABOUT KAYLA H.
Driven by curiosity and a passion for communication, I thrive in creating and executing…
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