Kayla Droney
Senior Division Marketing Manager @American Residential Services
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WORK HISTORY
Senior Division Marketing Manager @American Residential Services
Lead divisional marketing strategy across the Northeast and Atlantic regions, overseeing branch-level P&L performance and guiding integrated, multi-channel marketing initiatives to drive revenue growth and operational efficiency. Partner closely with Division VPs, General Managers, and field leadership to align market-specific marketing strategies with evolving business priorities. Applied a data-driven, cross-functional approach across CTV, digital marketing, email marketing, direct mail, outbound campaigns, and social media to increase customer engagement, improve performance in underperforming markets, and enhance overall marketing effectiveness. Leveraged CRM insights, marketing analytics, and ROI reporting to optimize marketing investment, inform strategic decision-making, and support sustainable, long-term growth
EDUCATION
Radford University
Bachelor of Science (B.S.), Communication (Concentration in Public Relations)
SKILLS
ABOUT KAYLA DRONEY
Results‑driven marketing leader with 20+ years of experience driving revenue growth, brand equity, and customer acquisition across multi‑location, highly competitive markets. Recognized for translating data into actionable strategy, aligning marketing with operational goals, and partnering with executive leadership to deliver measurable business outcomes. Proven ability to lead complex budgets, optimize ROI, and deliver high‑impact, multi‑channel campaigns in fast‑paced environments.
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