Kayla Tai
Growth Marketing Specialist @Accton
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WORK HISTORY
Growth Marketing Specialist @Accton
San Jose, CA, US
EDUCATION
UC San Diego
Bachelors of Sciences in Environmental Systems (Ecology, Behavior and Evolution), Ecology
ABOUT KAYLA TAI
With 4+ years of experience in digital marketing, I’ve developed and executed strategic campaigns that drive growth and engagement. As a Marketing Lead at Unibui, I’m now channeling my expertise into advancing social media marketing efforts.MY MISSION: To utilize innovative digital marketing strategies and tools to assist individuals, businesses, and organizations in the sustainability space to expand their reach and create meaningful impact. I’m passionate about using my marketing skill set to create a world where we can live in harmony with the planet.CONTENT CREATION: Expertise in using storytelling to create compelling content and building brand narratives that align with their sustainable business goalsSTRATEGIC DIGITAL MARKETING: Proficient in developing and executing campaigns that boost brand visibility and drive measurable resultsENVIRONMENTAL ADVOCACY: Deep understanding of environmental systems and how to integrate green solutions into business initiatives to foster sustainable growthPROJECT MANAGEMENT: Experienced in coordinating cross-functional teams to deliver digital projects on time and within budgetKEY ACCOMPLISHMENTS Directed digital marketing and outreach efforts for a zero waste grocery store which led to a 20% revenue increase Launched a content strategy for a local business’s initiative, boosting organic reach by 30% in two months, while driving awareness of its sustainable services and products Increased environmental education for three different nonprofit organizations using my social media marketing expertise and storytelling content creationLET\'S CHAT! Network makes the dream work! Let’s connect if you’re looking to collaborate with a mission-driven marketing professional committed to advancing sustainability.TOOLSCanva, Capcut, Hootsuite, Later, Meta Business Suite, HubSpot KEYWORDSMarketing, Digital Marketing, Social Media Marketing, Content Marketing, Sustainability, Environmental Systems, Content Creation, Graphic Design, Video Production, Sustainable Business Development, Green Growth Strategies
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