Kayla Dugger

Creative Director @Lat Purser & Associates, Inc

Charlotte, NC, US

Direct the creative workflow for MyNiche Apartments portfolio of over 30,$1 million+ NOI portfolio assets; Ideate and execute all marketing campaigns for MyNiche HQ and individual properties Manage design and production of all creative deliverables for new construction and acquisition projects; Concept, present, and execute new property brand identities, assets, collateral, and websites; Ensure all creative projects embody brand standardsCollaborate with LPA executive team to identify business objectives and ensure marketing efforts align with leadership’s vision and goalsCurated the MyNiche creative team and directly supervise on an ongoing basisLaunched and carried out a complete rebrand for MyNiche with an updated design, voice, and vision that resonates with consumers and employees; Spearheaded internal culture shift along with the rebrand

Central Piedmont Community College

CEU Human Resource Certification

Winthrop University

Bachelor’s Degree