Kayla Castellucci

Product and Marketing Intern @Splash Sports

At a stealth, VC-funded tech company revolutionizing the sports betting industry that went public in August 2023 as Splash Sports, I have gained experience in the modern data stack, including Snowflake, SQL, and Metabase. My contributions have extended across various facets of marketing and analytics, supporting data-driven decision-making across the organization.Comprehensive Data Modeling: Worked on the end-to-end data pipeline, proficiently crafting data models from raw staging to highly aggregated levels using SQL. These models have played a pivotal role in generating actionable insights for business operations.Strategic Insights: Developed overview models that offer comprehensive snapshots of critical metrics such as revenue, total handle, and user engagement. These insights empower stakeholders at all levels to make informed decisions, enhancing the company\'s strategic direction.Customized Dashboards: Leveraged Metabase to design and implement customized, user-friendly dashboards tailored to the specific needs of cross-functional teams, including Game Operations, Legal and Compliance, and Marketing. These dashboards have streamlined data accessibility and improved departmental efficiency.Leadership and Innovation: Collaborated in a leadership capacity to conceive and execute data models supporting a pioneering project focused on calculating user rewards for creating contests.