Kausthub Saraswatula

Digital Marketing Lead @Football Sports Development Limited

Mumbai, IN

Executed cross-platform marketing activations, driving 3B+ views and 250M+ engagements through a mix of organic content, strategic partnerships, and data-driven social media campaigns.•Led the end-to-end digital marketing for ISL Fantasy, generating 85K+ sign-ups and 7.5M social media engagements across campaigns integrating influencer outreach, gamification, and paid advertising.• Increased the page views by 20% and time spent by fans on the website and app. Brought in 80k new sign ups by launching games like More or Less, Scoreline Predictor and other contests to make the ISL app more engaging.• Covered over 100+ matches as a matchday editor where I led the real-time matchday content strategy, ensuring fans stay engaged through dynamic social media posts.• Provided 30+ hours of live commentary for the eISL LAN finals in Mumbai, attracting 50k+ viewers on Jio Cinema