Katy Lindenmuth
Copy Manager @Hairstory
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WORK HISTORY
Copy Manager @Hairstory
I’m the one-person engine behind Hairstory\'s editorial voice, producing high-impact copy for everything from emails and ads to packaging and print materials. More specifically, I:• Shape and unify brand messaging across web, email, video, packaging and signage to ensure a consistent, accessible customer experience• Collaborate with design, marketing and product teams to deliver copy aligned with 360° campaigns and promotional goals • Develop product names, descriptions and storytelling that position first-in-category products as approachable style essentials• Directed the editorial strategy for a recent high-profile, top-to-bottom rebrand• Developed Hairstory\'s first official style guide and continue to shape the brand voice so it’s unmistakable in a crowded beauty marketplace
EDUCATION
Penn State University
Bachelor of Arts
ABOUT KATY LINDENMUTH
Agile writer-editor-brand strategizer | 15+ years creating content for audiences and…
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