Katy Auerbach
Social Media Specialist @Eataly
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WORK HISTORY
Social Media Specialist @Eataly
New York, NY, US
Lead Social Media Strategy & Content Creation for multiple Eataly locations (New York, New Jersey, Boston, Chicago, Dallas, Philadelphia), including food & beverage content ideation, copywriting, and visual direction to drive engagement and brand awareness. o Results: Maintained a 4% engagement rate, grew followers by 3.6%, and generated 46K+ views in 5 months across multi-location accounts.• Campaign & Promotion Management. Plan and manage seasonal campaigns, paid social campaigns, Influencer outreach, creative direction, product launches, and special event promotions in addition to Digital Advertising campaigns.• Cross-Functional Collaboration and Public Relations. Partner with influencers, marketing, events, culinary, and vendor teams to align messaging, ensure accurate promotion of offerings, and meet business goals.• Performance Monitoring & Optimization. Track post performance, engagement metrics, and audience insights to refine content strategy and improve ROI on social media efforts.• Community Engagement & Brand Voice Stewardship. Engage with followers and local communities through comments, DMs, and story interactions while maintaining a consistent brand voice and tone.
EDUCATION
University of Southern California
Master of Arts - MA, Public Relations and Advertising
Richmond American University London
Bachelor's degree, English
Palos Verdes Peninsula High School
High School Diploma
University of Southern California
Bachelor of Arts in Journalism and Minor in English Creative Writing
ABOUT KATY AUERBACH
Katy Auerbach is a USC MA graduate in public relations and advertising and a social media…
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