Katya Turtseva
VP of Communications and Events @Acronis
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WORK HISTORY
VP of Communications and Events @Acronis
Boston, MA, US
Geography: Global • Driving the company’s communication strategy, implementing media plans, events, product launches and thought leadership. Responsible for the company\'s global corporate communications, including press and analyst relations, executive communications, internal communications and branding. • Developing functional relationships with mainstream media, prominent bloggers and key social network personalities. • Managing communication budget and execute speaking opportunities• Handling all media request for comments and capitalize on publicity opportunities.• Coordinating global communication activities, quarterly and annual PR strategies.• Overseeing events organization, public relations outreach and media campaigns for key technology events.• Reviewing all editorial content tailored to meet the company’s communication targets.• Another part of our business that excites me, and that I’m proud to be responsible for, is Acronis and sport partnership: Williams Racing, Race Point Force India, NIO, Arsenal, ManCity, Red Sox. It’s our very own sub-brand that perfectly combines two of my passions: fast cars and technology. More https://acronis.sport/I am managing global team of 34 communications managers across the Americas, EMEA and APAC and reporting to CMO. mark Acronis’ 15th anniversary in 2018 (15.acronis.com), we have established a new worldwide initiative – Acronis Cyber Foundation. Acronis.org
EDUCATION
Smith School of Business at Queen's University
SIT Marketing & Sales Leadership Development Program by School of Business Queen’s University
Harvard Business School
Certificate in Digital Marketing Strategy, Marketing
Harvard Business School Online
Certificate, Brand Strategy, Marketing
Tatar State Humanitarian Institute
Bachelor's degree, Elementary Education and Teaching
Moscow Pedagogical State University
Master's degree, Psychology
ABOUT KATYA TURTSEVA
As Vice President of Communications, I am responsible for global corporate communications, including social media, internal communications, press and analyst relations, branding (global events, sport partnerships), CSR programs, ESG report, Education.I’m driving Acronis’ communications strategy, implementing innovative media plans, global events\' strategy, managing product launches, and maximizing the benefits of the company’s sport partnerships (https://acronis.sport/), all Acronis Events (https://acronis.events), CSR project Acronis Cyber Foundation (https://acronis.org/)Twitter -@turtsevaFacebook -
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