Katya Swett
Director, Partner Monetization @Sidearm Sports
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WORK HISTORY
Director, Partner Monetization @Sidearm Sports
Austin, TX, US
EDUCATION
DeVry University
Bachelor of Science degree, Computer Information Systems
SKILLS
ABOUT KATYA SWETT
Dynamic marketing and digital strategy leader with 15+ years of experience driving revenue, engagement, and innovation across sports, media, and entertainment. I specialize in omnichannel advertising, audience development, and digital platform strategy—bringing a data-driven and creative approach to every project. Currently, I lead Advertising & Digital Engagement for Texas Athletics, overseeing paid media, email marketing, and digital platforms including the Longhorn Network’s streaming strategy. Previously, I’ve built and scaled high-performing teams at the NFL, Group Black, and Whalerock Industries, consistently delivering results through cross-functional leadership, operational excellence, and fan-first thinking. I’m passionate about connecting brands and audiences through meaningful, measurable marketing.I’m a strong communicator and a positive presence, easily creating relationships and earning the trust of account managers, team leaders, and C-suite decision-makers. Team brainstorming and cross-functional collaboration have been foundational to my ability to create alignment and drive meaningful change.Key Skills: Sales Planning & Rate CardDigital Media & Social StrategyIntegrated SponsorshipsBrand & Marketing StrategiesCampaign & Deal ManagementAd OperationsPartnership DevelopmentAccount ManagementTeam Development & RetentionDigital Packaging & ProposalsTeam BuildingCross-Functional Collaboration
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