Katy Roberts
Crm Enablement Manager @Beckman Coulter Diagnostics
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WORK HISTORY
Crm Enablement Manager @Beckman Coulter Diagnostics
Serve as the global CRM (Salesforce.com) lead and business owner, partnering with IT and Sales to design, improve, and implement system enhancements that support commercial strategy.• Analyze CRM performance metrics, ensure data quality and usability, and recommend process improvements to enhance user experience and business outcomes.• Participate in Agile sprints, define user stories, and manage documentation, testing, and on-time delivery of prioritized improvements.Provide leadership and consultative guidance to global users and system administrators, ensuring consistent practices, stakeholder engagement, and knowledge sharing.
EDUCATION
Chaminade University of Honolulu
Bachelor of Arts (BA), Psychology
ABOUT KATY ROBERTS
Certified Salesforce GTM Consultant with 10+ years of experience partnering with Sales, Marketing, RevOps, IT, and executive stakeholders to turn CRM strategy into scalable, user-adopted solutions. I specialize in enabling commercial teams through strong data foundations, thoughtful process design, and practical Salesforce roadmaps that balance business outcomes with technical integrity.With a background in Marketing and deep expertise across Salesforce administration, enablement, and platform governance, I bring a consultative, systems-thinking approach to solving complex go-to-market challenges. I’m passionate about connecting people, process, and technology to drive adoption, improve data quality, and support informed decision-making across the revenue lifecycle.
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