Katy H.
Brand Marketing Manager @Wiper And True
Signup · Get unlimited contacts
WORK HISTORY
Brand Marketing Manager @Wiper And True
Lead brand and product marketing strategy for a multi-award-winning craft brewery, shaping premium positioning, messaging and go-to-market activity across core and seasonal ranges• Own end-to-end delivery of integrated marketing campaigns across digital, paid media, OOH, PR, partnerships, events and e-commerce, balancing creative impact with measurable commercial outcomes• Drive product and campaign launches in close collaboration with sales, production, e-commerce and operations teams, ensuring consistency of execution across trade and consumer touchpoints• Develop and manage brand identity, visual direction and tone of voice to maintain clarity, quality and consistency across on-trade, off-trade, DTC and experiential channels• Deliver hospitality-focused marketing activity to support retail, wholesale and trade partners, including toolkits, activations and sales enablement materials• Lead community and loyalty initiatives, including member programmes and events, designed to build long-term engagement and repeat purchase• Manage marketing budgets, agencies and freelance creatives, ensuring efficient spend, clear briefing and high-quality output• Produce post-campaign reporting for senior leadership, analysing channel performance, ROI and commercial impact to inform optimisation and future planning• Represent the brand externally through media, partnerships and industry events, including national broadcast appearances, strengthening credibility and profile within the drinks sector• Ensure accuracy and consistency of product information and marketing assets across packaging, e-commerce and supermarket platforms, working within alcohol and FMCG guidelines• Led brand marketing and asset delivery for national retail partners, ensuring consistency across on-shelf, online and promotional touchpoints
EDUCATION
Bath Spa University
BA (Hons), Commercial Music
Music Ally
Creative Entrepreneur Programme, Music Industry
ABOUT KATY H.
Senior marketing professional with 10 years’ experience leading strategy, campaigns, and brand across FMCG and consumer products. Experienced in end-to-end campaign delivery, brand management, digital performance, and cross-functional leadership, with a strong track record of turning insight into commercially effective marketing.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.