Katrina Velasco

Senior Global Marketing Manager @Pearson

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jan 2025 — Present

Senior Global Marketing Manager @Pearson

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London, GB

EDUCATION

2001 — 2006

Universidad Complutense de Madrid

University Degree in Journalism, Communication and Media

2018 — 2020

The London School of Economics and Political Science (LSE)

Postgraduate Diploma, Development Economics and International Development

N/A

Digital Marketing Institute

Certified Digital Marketing Professional Program, Digital Marketing

N/A

MiniMBA

Marketing

2006 — 2007

Universidad Francisco de Vitoria

Postgraduate Diploma in Cultural Journalism

N/A

New Challenge

NCFE Level 2 Certificate, Mental Health First Aid & Advocacy in the Workplace

SKILLS

Redacción CreativaPublic RelationsGestión De EventosOptimización En BuscadoresAdvertisingBoletines InformativosEspañolTwitterSearch Engine Marketing (Sem)Search Engine Optimization (SEO)BlogsNuevos Medios De ComunicaciónBloggingJournalismPress ReleasesRedes SocialesPublicidadGestión ComunitariaSpanishDigital ReportingEmail MarketingDigital MarketingGoogle AdwordsCommunity ManagementPublicidad En InternetAudience DevelopmentMercadotecnia En Medios SocialesComunicaciones De MarketingEstrategia De MercadotecniaSocial MediaMercadotecniaMarketing Por Correo ElectrónicoNewslettersSocial Media MarketingComunicados De PrensaRelaciones PúblicasDigital StrategyMarketing DigitalPeriodismoFacebook

ABOUT KATRINA VELASCO

I believe marketing should be a powerful revenue driver, not just a cost centre.With 15+ years of experience in data-driven marketing, AI integration, and digital strategy, I help businesses maximise marketing spend and achieve real impact. Where I add value:Transforming marketing teams into high-performing, ROI-focussed powerhouses. Using AI, MarTech & automation to streamline campaigns and increase efficiency. Leading global digital strategies that boost engagement and revenue. Aligning marketing with business objectives to ensure every pound spent delivers results.

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