Katrin Götz
Head of Brand Strategy @Groundies
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WORK HISTORY
Head of Brand Strategy @Groundies
Freiburg, DE
As Head of Brand Strategy at Groundies, I am responsible for holistic brand development and the strategic and operational advancement of our international brand. I manage the Groundies Media House, consisting of PR, brand partnerships, influencer marketing, UGC, social media, copywriting and brand internationalisation, and lead a team of four full-time employees as well as several specialised freelancers and agencies.My focus is on brand strategy, sales planning and forecasting, community building, campaign and project management, and the development of scalable processes that strengthen brand positioning, growth and profitability in the long term.
EDUCATION
Cardiff Metropolitan University
Bachelor of Arts - BA, International Business
Merkur Akademie International
Staatlich anerkannte Europasekretärin
Cardiff Metropolitan University
Master's degree, Digital Marketing
ABOUT KATRIN GÖTZ
Hi, I\'m Katrin I’m a Brand Strategy Leader with a strong focus on building, scaling and shaping impactful brands. At Groundies, I lead the Media House, a multidisciplinary team covering PR, Social Media, Influencer Marketing, UGC, Brand Partnerships, Copywriting and International Brand Development.My work centers around brand strategy, revenue planning, cross-functional leadership and community building. I create frameworks, processes and structures that elevate campaign quality, accelerate go-to-market execution and ensure consistent brand storytelling across all touchpoints.I collaborate closely with Product, Performance, Creative, E-Com and international markets to align brand vision, growth goals and customer experience. My focus is on turning insights into actionable strategies, scaling our brand globally and driving sustainable business impact.Previously, I managed end-to-end campaign planning, established company-wide workflows and supported revenue forecasting, experiences that continue to shape my strategic approach today.I’m passionate about building strong teams, fostering creativity and developing brands that move people. Always learning, always improving, always exploring the next opportunity Want to connect or collaborate? Send me a message!
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