Katriana Beard
Influencer Marketing @Tumble
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WORK HISTORY
Influencer Marketing @Tumble
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Business Administration and Management, Marketing
CEA CAPA Education Abroad
Liberal Arts and Business
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Psychology
ABOUT KATRIANA BEARD
Strategic and creative Influencer Marketing Manager with experience developing and executing influencer and affiliate marketing programs for fast-growing DTC brands. As the first influencer marketing hire at Jolie Skin Co. and SALT & STONE, I successfully built and scaled influencer and affiliate programs from the ground up. Proven expertise in end-to-end campaign management across paid and organic channels, social media management, affiliate marketing, performance analytics, influencer and talent relations, product seeding, brand mailers, and event activations. Passionate about driving brand awareness and revenue growth through authentic creator partnerships and data-driven storytelling.
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