Katlyn Gambill
Head of Digital Marketing @Association Of Pickleball Players
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WORK HISTORY
Head of Digital Marketing @Association Of Pickleball Players
Led the digital marketing team in executing strategies across organic social media, paid social media, email marketing, web content, and website development.• Fostered seamless online experiences by coordinating digital content calendars and overseeing digital refreshes, seasonal activations, and promotional activities.• Formulated and implemented a digital content analytics strategy, guaranteeing efficient data capture, business alignment, and data quality.• Engineered and optimized a comprehensive digital strategy, boosting digital revenue and enhancing the online brand experience through targeted content initiatives.• Oversaw the implementation of digital tactics to bolster marketing promotions, ensuring consistent brand messaging and maximizing impact.• Collaborated with website team to design, launch, and optimize a new website, streamlining workflows and enhancing technological capabilities.• Managed project plans and roadmaps, ensuring alignment with business priorities and user needs while improving workflow efficiency.• Directed SEO efforts, encompassing on-page, off-page, and technical SEO, resulting in enhanced keyword rankings and sustainable traffic growth.
EDUCATION
Northeastern University
Bachelor's of Arts, Journalism
SKILLS
ABOUT KATLYN GAMBILL
With over a decade in strategic marketing, I specialize in crafting compelling brand…
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