Katlin Souza

Marketing Specialist @Kee Safety Canada

Concord, ON, CA

Managing the marketing department, developing strategic marketing planning, campaigns, budget control, competition analysis, and market trends for the three Kee Safety business divisions (Kee Safety, Kee Safety Training, and Portaramp).• Implementing and managing Kee Safety websites (English and French) and Portaramp. Including content strategy such as blog articles and performing SEO using SEMrush, Google Analytics, and other websites to evaluate the performance. • Implementing, developing, and managing social media profiles, content and ads on Facebook, Instagram, LinkedIn, Twitter, and YouTube.• Developing marketing and advertising campaigns to promote Kee Safety and Portaramp products and services to generate leads, including evaluating and buying media advertisements.• Monitoring and managing all leads through the CRM and following up with the sales representatives.• Developing and proposing marketing strategies to approach targeted industries such as construction, transportation, mining, and healthcare. Overseeing a paid search agency performing Google campaigns review, improvements, and follow-ups. • Coordinating public relations agency developing briefs, requesting, and approving press releases.• Generating monthly reports analysis to measure the marketing campaign results, website performance, and lead growth. • Managing the company’s participation in tradeshows, organizing, and preparing the booth and all marketing materials needed to support the sales representatives. • Developing marketing and advertising strategies to launch and promote new products.• Managing and controlling the marketing budget, marketing materials, and giveaway stock. • Creating brochures, flyers, presentations, banners, posters, signage, email marketing campaigns, and other material.• Managing and developing case studies from the projects executed by the company.

Centennial College

Postgraduate, Marketing Management

Universidade Federal do Paraná

MBA – Marketing 2.0 (Digital), Digital Marketing

Centennial College

Postgraduate, Marketing – Digital Engagement Strategy

Universidade Positivo

Bachelor of Marketing, Marketing