Kat Jennings
Marketing Project Manager @STALLERGENES GREER
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WORK HISTORY
Marketing Project Manager @STALLERGENES GREER
London, ON, CA
Create and manage the marketing roadmap to align with the Canadian business plan- Evaluate market conditions, identify opportunities and propose projects that support business objectives as well as provide key account managers with the necessary tools and resources- Develop, plan and execute comprehensive marketing campaigns to meet organizational objectives- Oversees the planning and execution of confrences, events, and other strategic projects
EDUCATION
Western University
Bachelor’s Degree, English Literature
SKILLS
ABOUT KAT JENNINGS
As a marketing professional, my strategic approach encompasses a wide spectrum of expertise, spanning Marketing Strategy, Content Marketing, Email Marketing, Social Media Marketing, and Campaign Management. With a proven track record in B2B and B2C channels, I bring a wealth of experience to the table. During my 8-year tenure as a marketing professional, I\'ve honed my expertise in crafting go-to-market plans for a diverse array of initiatives, including sales tools, client portals, new products, and regulatory changes. I supported an end-to-end multi-channel consumer campaign in Cantonese and Mandarin, which won LIMRA\'s 2019 Creative Connection award. My approach entails close collaboration with sales teams or product development, delving into the nuances of each new product, tool, or legislative change to craft compelling value propositions that deeply resonate with our target audience. In addition to my extensive experience in campaign management, I\'ve actively contributed to multiple re-brands. In these roles, I\'ve played a key role in the development and execution of marketing collateral, website content, and communications. The work I did creating a compelling brand story successfully enhanced investment representative satisfaction with a mutual fund dealer by 10% over a 12-month period. My proficiency in SEO and content marketing has been pivotal in crafting content strategies that align with business objectives. With hands-on experience in social media, I\'ve adeptly navigated platforms and capitalized on trends to create engaging content. I\'m always looking to grow my personal and professional network. Feel free to connect via LinkedIn
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