Katja Kramer
Global Customer Reference Program Manager @Unit4
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WORK HISTORY
Global Customer Reference Program Manager @Unit4
Munich, DE
EDUCATION
Coaching UP - Coachmacher
Hollistic Life Coach, Hollistic Coaching
Universität Passau
Diplom-Kulturwirtin, Intercultural Business
Zentrum für Naturheilkunde
Practitioner in psychology and coaching, Psychology
ABOUT KATJA KRAMER
Over 18 years of experience in consulting and marketing of high-tech/B2B products (SaaS software) and services in need of explanation | Very experienced in customer marketing and customer advocacy programs | Works independently and takes on responsibility EXPERTISE: • Built up a consistent customer reference program from scratch • Content generation for target groups in B2B • Control and operationally implement content (case studies, use cases, white papers, etc.) via all established marketing channels: website, social media (PR, LinkedIn, X, YouTube, Instagram), presentations, flyers, etc. • Experienced in new positioning/relaunch of B2B software products • Defining marketing goals and strategies • Strategic and operational marketing planning (content, campaigns, events, press releases, social media, on-/offline marketing activities) • Experienced in planning and executing on- and offline campaigns • Internationally experienced through more than 30 global IT and marketing projects at both SMEs and MNCs
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