Kati Bauer

Marketing Strategist @Calgary Zoo

Calgary, AB, CA

Delivering revenue generating marketing initiatives that build profitability and reputation. Providing strategic council and tactical contribution to all integrated marketing campaigns driving brand awareness, visitation and market share to the Wilder Institute/Calgary Zoo.Primary responsibilities include- Strategic planning and execution of marketing campaigns and media plans to drive day admission volume, brand awareness, and revenue. This includes seasonal and \"always on\" campaigns YOY- Collaboration with tourism partners including Tourism Calgary and Travel Alberta to identify opportunities for cross-promotion and brand awareness- Manage and collaborate with our agency partners to develop creative concepts and execute local and National marketing campaigns- Drive the Wilder Institute/Calgary Zoo onsite conservation campaigns, which provides visitors educational opportunities throughout the Zoo to learn more about the Wilder Institute/Calgary Zoo\'s global conservation efforts- Conduct market and audience research to ensure the Wilder Institute/Calgary Zoo maintains relevancy

Ryerson University

Certificate, Advanced Digital and Professional Training

Mount Royal University

Bachelor's Degree, Marketing and Business Sport and Recreation