Katie Young
Senior Marketing Manager @Pall Mall
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WORK HISTORY
Senior Marketing Manager @Pall Mall
EDUCATION
Carmel College, St Helens
A Level, English, Psychology, History, AS Fine Art
University of Liverpool
Bachelor of Arts English Language and Literature, Women's Literature
SKILLS
ABOUT KATIE YOUNG
As a versatile and results-driven Marketing Manager, I bring over 11 years experience spanning digital marketing, brand strategy, campaign management, content creation, editorial, research and analytics. My career has been shaped by a passion for building impactful marketing strategies that drive growth, engage the target audience and deliver measurable outcomes for the business. I thrive in dynamic, fast-paced environments balancing a creative vision with data and research driven decision-making. Whether it is launching multi-channel campaigns, optimising presence through SEO, leading cross functional project teams, or harnessing the power of individual channels including a variety of social media channels, I approach every challenge with adaptability, creativity and a commitment to driving excellence. Some of my key skills include- Strategic Planning: developing and executing tailored marketing strategies aligned to business objectives- Digital Marketing: A broad understanding of how to leverage a broad variety of marketing channels in our digital age- Leadership: Managing partners and both creative and media agencies, managing teams and fostering collaboration across projects to ensure projects are delivered in time and to budget- Creative Content and Editorial: Crafting a variety of campaigns and content that resonates with target audiences- Research and insight analysis in planning: leveraging insights to drive decision making and optimise targets including ROI and CPA.
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