Katie Murphy

Director of Public Relations @ABA Centers of America

Miami-Fort Lauderdale, FL, US

Serve as the sole external communications liaison for this hyper growth healthcare start-up that provides applied behavior analysis (ABA) therapy services to children with autism in more than 50 service markets throughout 10 states.• Secure “best in business list” placements, getting ABA Centers named the #5 fastest growing private company in America on the 2024 Inc. and helping the company founder win the 2024 EY Entrepreneur Of The Year National Overall Award.• Conduct media outreach, with a particular focus on business press, securing more than 1.77 billion media impressions in 2024, a 115% increase from 2023.• Draft all documents needed to execute impactful media outreach, including press releases, pitches, PowerPoint presentations, one-sheets, and other publications.• Develop and execute a communications plan for a CEO transition.• Conduct an RFP process and onboard a national public relations agency for the organization.• Collaborate with regional market leaders to plan grand opening ceremonies, with more than 12 grand openings taking place in 2024.• Manage all VIP invitation activities for grand openings, working with elected officials, local dignitaries, and key business partners.• Ramp up online reputation management efforts, with the specific goal of increasing the company’s ratings on Indeed and Glassdoor.• Author all communications from the Founder’s office, including media responses, speeches, and social media posts.• Manage sensitive issues, including counsel on crisis management/ crisis communications.• Activate partnerships with national sports teams: Miami Marlins and Florida Panthers.• Created the organization’s first ever overarching marketing campaign, More Than Divergent.• Landed an opportunity for the company to ring the closing bell at the New York Stock Exchange, despite not being publicly traded.

University of Florida

Bachelor of Arts (B.A.), English