Katie McElroy
VP of Marketing @Pelican Products, Inc.
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WORK HISTORY
VP of Marketing @Pelican Products, Inc.
Torrance, CA, US
EDUCATION
University of Washington
Bachelor of Arts (B.A.), Communication and Media Studies
Universitat de Barcelona
Spanish
SKILLS
ABOUT KATIE MCELROY
Passionate, strategic and results-driven, with 14+ years of expertise in brand storytelling, end-to-end campaign strategy and cross-functional leadership. Skilled in integrated go-to-market strategies, performance marketing, traditional media, PR, creative messaging frameworks and project management. Portfolio includes large-scale, global, brand-defining campaigns for Filson, Luxottica, H&M and Kering Group. Accolades include B&T 30 Under 30 Awards – Winner for Media Planning/Buying, Grand Prix Winner at Publicis “TRAILBLAZER” Program in APAC and Young Lion at Cannes Lions International Festival of Creativity. Award nominated and winning campaigns include Festival of Media APAC – Bronze for \"Best Partnership\" for SBS x Spotify Demand Different (2021), MFA Award Winner for “Media & Entertainment” for Deadpool (20th Century Fox) & B&T shortlist for “Best Digital Campaign” and “Best Media Campaign” for The Secret Life of Pets 2 (Universal Pictures).
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