Katie Park

Marketing and Social Media Specialist @Corporate Traffic Logistics

Jacksonville, FL, US

Manage all company social media platforms (LinkedIn, Instagram, Facebook, Tik Tok, YouTube, X), developing and executing comprehensive strategies that increase brand visibility, engagement, and audience growth.• Create and schedule multimedia content tailored to key logistics audiences including drivers, brokers and clients.• Maintain a consistent brand voice and narrative across platforms, aligning content with company goals, seasonal market trends and industry developments.• Track and analyze performance metrics using LinkedIn Analytics and Meta Business Suite to optimize content strategy and increase ROI.• Lead internal and external communications tied to social media, including event promotions, recruiting campaigns and employee features.• Direct digital coverage of community partnerships and corporate events, including Bike MS, University of North Florida collaborations and NE Florida charitable initiatives.• Work as the primary liaison between marketing, executive leadership and operations to ensure cohesive messaging and cross-functional alignment.

University of Florida

Bachelor of Science - BS, Journalism - Sports & Media; Specialization in Health Education, Minor in Mass Communication

Duncan U. Fletcher High School

High School Diploma