Katie Knight
Chief Marketing Officer @Miller\'s Ale House Restaurants
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WORK HISTORY
Chief Marketing Officer @Miller\'s Ale House Restaurants
Orlando, FL, US
As the Chief Marketing Officer I have built a digital-first team to drive traffic and sales in both the dine in and off premise channels. Starting with a robust Guest Segmentation, we now have a clear understanding of our target guests needs, occasions amd motivators within our restaurant category. I have led the selection and implementation of a best in class Guest Data Platform, unlocking our ability to segment and personalize our marketing to the target guest, delivering significantly improved conversions and closing the traffic gap to our competitors. My team leads the selection and development of customer facing technology that improves the dining experience, including the finanical analysis required to drive an acceptable ROI.
EDUCATION
Lubar College of Business
Bachelor of Business Administration (BBA), Marketing
Marquette University
MBA, Marketing/Marketing Management
TU Dublin
Marketing and French
SKILLS
ABOUT KATIE KNIGHT
As CMO at Miller’s Ale House, I drive the brand’s growth strategy through the integration of advanced AI, predictive analytics, customer intelligence and brand story telling. My focus is on high-impact marketing execution across menu, digital ecosystems, CRM optimization, and data-powered decision making that accelerates performance and maximizes ROI.With over 20 years of cross-functional leadership across the restaurant, retail, and beverage alcohol sectors, I’ve scaled brands at every stage—public, private, and PE-backed—delivering measurable growth and operational efficiency. My experience spans FORTUNE 500 companies to entrepreneurial turnarounds, where I’ve consistently bridged strategy and execution to fuel both topline and bottom-line results.Beyond my operating role, I serve as a Board Director and Executive Advisor to growth-stage and mature companies in the food and beverage space. I guide executive teams on long-term strategy, exit planning, regulatory frameworks, complex vendor partnerships, and operational resilience in a rapidly evolving market landscape.Certified with WSET Level 1 & 2 in Wine & Spirits, I bring a nuanced understanding of the category to connect brand narrative with consumer demand in culturally relevant ways.I believe in disrupting traditional marketing models through AI, automation, and behavioral insights—not just to follow the customer journey, but to anticipate and shape it.
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