Katie Gassett

Director of Communications and Marketing @Houston Christian High School

Houston, TX, US

Lead Communications and Marketing team while being an integral member of the Administration Leadership Team- Create and execute communications and marketing strategic plan- Partner with Advancement team members to best serve enrollment and fundraising goals- Direct and evaluate internal and external marketing, communications, and print and media advertising efforts-Align all marketing messaging across departments, tailoring it to each targeted audience-Develop KPI reporting to track critical success factors for the Leadership Team and Board of Trustees- Manage website design, content updates, and SEO/SEM efforts- Work directly with Digital Media Consultants to maximize advertising funds through Google AdWords, PPC, video marketing, etc- Communicate PR opportunities to appropriate channels throughout Houston and beyond- Curate and maintain social media platform content via Facebook, Twitter, Instagram, YouTube, Internal Webpage- Develop and communicate the values of the company brand, effectively targeting marketing segments and audiences where the brand is consistent, coherent, and competitive. Train personnel in communicating the values of the company brand among targeted audiences- Storyboard and curate video marketing to advertise the company\'s success, history, and future.

The University of Alabama

Bachelor of Science in Human Environmental Sciences