Katie van Riper
Director of Brand Marketing @Reef
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WORK HISTORY
Director of Brand Marketing @Reef
I help bring to life a portfolio of destination-driven resort and real estate developments. Leading brand strategy and execution across key projects with a current key focus on Tributer Resort and Sweetens Cove - supporting go-to-market launches, elevating brand positioning, and building scalable marketing infrastructure as the firm continues to grow its national portfolio of luxury hospitality and residential experiences.
EDUCATION
Plymouth State University
Bachelor of Arts, Communication
SKILLS
ABOUT KATIE VAN RIPER
Brand awareness and emotional intelligence is my specialty. I’m a marketing and PR executive who believes great brands don’t just attract, they build belonging and inspire action. With 17+ years leading destination marketing, ski resort strategy, and lifestyle brand partnerships, I specialize in transforming places and brands into experiences that drive loyalty, differentiation, and sustainable growth. My goal is to craft stories and strategies that move people emotionally and physically. If you’re interested in brand marketing that blends authenticity, innovation, and strategic rigor, let’s connect!
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