Katie Schoessel
VP Marketing @Fresh Coat Painters
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WORK HISTORY
VP Marketing @Fresh Coat Painters
Dublin, OH, US
Responsible for building and supporting the Fresh Coat brand at national level and for providing tools, resources, and support for owners building their local and regional businesses. Fresh Coat is a growing home service franchise operating in nearly 200 markets nationally.Recognized as a Top Franchise Marketing Leader to Know in 2026https://1851franchise.com/the-top-25-franchise-marketing-leaders-to-know-in-20•••••••88#stories
EDUCATION
Rutgers University–New Brunswick
BS, Marketing
Indiana University - Kelley School of Business
Master of Business Administration (MBA), Marketing
ABOUT KATIE SCHOESSEL
Classically-trained CPG marketing professional with proven track record in building brands, leading teams, and turning consumer and business insights into action. Director-level experience in CPG, B2C and B2B environments. Agency-side experience across digital, social, and omni-channel advertising and media with a focus on measuring marketing effectiveness. Strong marketing analytics foundation including qual, quant, syndicated, segmentation. Have led all aspects of marketing strategy, business strategy, integrated business planning (IBP), annual, and long-range planning. Have built and coached many teams and managed budgets large and small. Cross-functional, collaborative leader.
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