Katie Pusateri
Brand Manager @West Madison Foods
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WORK HISTORY
Brand Manager @West Madison Foods
Chicago, IL, US
Oversee commercialization for all new Dean’s Dairy Dip SKUs and direct team on innovation launches, working closely with operations, procurement, finance, R&D, plant management and vendors-Design and execute brand strategy, brand positioning and brand plans-Conduct consumer testing and utilize sales data, consumer insights and analytics to develop strategy-Successfully launched new SKU of Dean’s Dairy Dip into Sam’s Club -Optimize portfolio - Used data and consumer insight to drive renovation decisions and initiate discontinuation of low-performers-Manage P & Ls alongside finance team - Worked with R&D team to successfully improved product overall product margin on $100MM-Oversee category management - Continually have pulse on IRI data, competitor landscape and industry news to report on state of category to team-Manage all retail media and shopper marketing - Create and manage channel-specific marketing strategies for various customers using platforms like 84.51, Criteo, Citrus, Instacart, Ibotta, or coordinating demos, events, influencers or social ads-Channel-specific ads - Manage ads for Albertson’s/Safeway, Kroger, Giant Eagle, Walmart, et al-Lead partners and agencies - Create briefs and manage PR, website, media, events and social agencies to ensure alignment with overall marketing strategy
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Strategic Communications, Spanish
SKILLS
ABOUT KATIE PUSATERI
Marketing and brand management leader in the natural foods CPG industry. I believe every body has its own unique health needs and can be healed with natural foods and education around the best foods for each individual. I am passionate about ensuring everyone has access to nourishing foods that are right for them, no matter their socioeconomic background, as well as access to information around health, natural healing, food intolerances and the best foods to nourish their own unique bodies. I combine that passion and my background in marketing and journalism to help grow small, better-for-you, break-the-mold natural foods brands with the ultimate goal of transforming the harmful parts of America\'s food systems. We can do it!I\'m also passionate about sustainability, sustainable agriculture and helping expand access to local, natural and organic foods.#naturalfoods #naturalhealing #CPG #letfoodbethymedicine #foodallergies #sustainability #brandmarketing #brandmanager #marketing #naturalfoodsmarketing
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