Katie Marshall

WORK HISTORY

EDUCATION

ABOUT KATIE MARSHALL

I have over 20 years of Marketing experience and a strong academic foundation (MSc in Marketing, BSc Business Management), I have built a versatile career spanning both B2B and B2C working environments. My expertise extends across diverse sectors including luxury, retail, food, animal charities and engineering bringing strategic insight and creativity to every project I lead.I specialise in helping businesses strengthen their online presence by developing impactful digital and social media strategies. By building clear content pillars and structured content calendars, I ensure every campaign is aligned to key business goals and objectives, whether that’s increasing visibility, driving engagement, or generating high-quality leads.I have a passion for creating engaging purpose driven content that resonates with target audiences. My writing spans a wide range of formats, including:• Blog posts that drive traffic and support SEO• PR articles and press releases that build brand credibility• Website copy that enhances user experience and conversions• Social media captions and campaigns that boost engagement.• Email marketing content that nurtures leads and drives action• Case studies and success stories that highlight real results• Thought leadership pieces and industry insights for positioningWhether it\'s long-form or short-form, creative or technical, I tailor every piece to the brand voice and business objective.I am passionate about social media management and company led content creation, with extensive experience across platforms particularly LinkedIn and Instagram. I thrive on building brand presence, engaging audiences, and creating tailored content that aligns with business goals and drives meaningful results.As a Marketing Manager with over 20 years’ experience, my expertise spans the full marketing mix including strategic planning, brand development, communications, digital marketing, email campaigns, and events & exhibitions.