Katie Locke

Senior Director of Communications and Marketing @Gardner Institute

Brevard, NC, US

Gardner Institute — 2018–PresentLead the Institute’s marketing and communications team, setting strategy, managing execution, and mentoring staff to deliver consistent, high-impact messaging.Directed a full organizational brand refresh, including messaging frameworks, naming updates, and new visual identity aligned with politically sensitive contexts.Authored a company-wide communications guide to unify messaging across audiences and platforms.Developed and executed strategic communications for higher education leaders, faculty, administrators, foundation executives, funders, and national thought leaders, strengthening institutional visibility and credibility.Secured earned media coverage in Inside Higher Ed and The Chronicle of Higher Education; prepared senior leadership as media spokespeople through coaching and messaging support.Expanded digital reach to email subscribers, grew visibility on LinkedIn and Instagram, launched a podcast from 0 to listens, and increased conference attendance by 50% year-over-year.Oversaw multi-platform communications strategy — including email campaigns, social media, paid advertising, and website content.Co-lead initiatives to advance equity, inclusion, and organizational culture, embedding DEI objectives into staff roles and professional development programs.Presented at national and international conferences, sharing insights and thought leadership on higher education innovation, student success, and equity initiatives.