Katie Imrie
Brand Manager @Hedges Direct
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WORK HISTORY
Brand Manager @Hedges Direct
Chorley, GB
EDUCATION
Holy Cross Catholic High School, Chorley
GCSE's, 11 subjects-Maths, Science, English, etc
Glasgow Caledonian University
2.1 International business BA hons, International Business
Cardinal Newman College Preston
3 A levels, Music Technology, Music and Religious Studies
Hochschule für Technik und Wirtschaft Berlin
Exchange Semester, International Business
SKILLS
ABOUT KATIE IMRIE
Senior Marketing Manager with over 7 years’ experience delivering impactful above-the-line (ATL) campaigns across TV, Audio (linear and digital), out-of-home (OOH), print, sponsorships and video-on-demand (B/SVOD). Skilled in leading integrated brand marketing strategies, managing budgets, and working with creative and media agencies to drive measurable brand awareness and customer acquisition.At WeBuyAnyCar, I manage national ATL campaigns, ensuring alignment across channels while delivering consistent messaging and maximum ROI. Experienced in media planning & buying, creative development, stakeholder management, and cross-channel campaign optimisation, I thrive on transforming insights into campaigns that resonate.I manage the insights and research, and always be the brand police with updating and managing the brand guidelines. From previous roles I\'ve gained campaign management experience as well as digital experience across YouTube, display and paid social.Passionate about testing and learning, brand storytelling, campaign innovation, and team leadership, I’m always seeking to push boundaries and deliver standout results.
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