Katie Cowan

WORK HISTORY

EDUCATION

ABOUT KATIE COWAN

Digital merchandiser who thrives at the intersection of data and strategy to drive smart, customer-focused decisions• Translates customer insights into actionable strategies that shape more intuitive digital shopping experiences• Experienced in building customer-first online journeys through thoughtful navigation, curated product collections, and optimized product list and detail pages • Skilled in managing and optimizing category-specific merchandising from product setup and seasonal updates to vendor collaboration and competitive analysis, driving category growth through data-driven site enhancements. Known for effective cross-functional collaboration with marketing, merchandising, and vendors to align site strategies with business goals• Strong background in the gifting category, with a deep understanding of purchase drivers• Proficient in Adobe Analytics, Salesforce Commerce Cloud, and ContentSquare to test, analyze, and optimize in real-time• Known for sharp attention to detail, a strong grasp of online shopping behavior, and a passion for seamless digital experiences• Committed to delivering measurable results that support both customer needs and business goals