Katie Birdwell
Senior Program Development Marketing Manager @Direct Supply
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WORK HISTORY
Senior Program Development Marketing Manager @Direct Supply
Milwaukee, WI, US
Lead the development of innovative offerings and solutions for design, procurement, and construction businesses, driving company growth through strategic initiatives• Conduct market research & competitive analysis to identify industry trends, and assess market/program expansion opportunities to recommend go/no go decisions• Implementing an AI-driven CapEx tool, launching a go-to-market initiative to create new customer value through reviewing capex lists and recommending programs to deploy capital better & faster• Develop and deliver high-impact pitch presentations to REITs, prospective customers and capture incremental business from existing customers resulting in double digit revenue growth • Drive program performance from research to launch for: Acute Equipment Planning, Behavioral Health, Design Services, Active Adult, Applied AI Technology, New Customer Acquisition and more
EDUCATION
Purdue University Daniels School of Business
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
Purdue University Daniels School of Business
Bachelor of Science, Business Management
SKILLS
ABOUT KATIE BIRDWELL
Experienced category and product leader with demonstrated history of driving strategy development and deployment in CPG and Automotive Industries.
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