Katia della Posta
Senior Digital Media Planner @Mindshare
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WORK HISTORY
Senior Digital Media Planner @Mindshare
Roma, IT
Effective digital marketing strategy development, combining brand awareness and performance campaigns-Media plan creation, ensuring the right media channel mix (DEM, SEM, social, programmatic, display advertising, DOOH)-Campaign budget management with strong focus on goals achievement, media planning and buying-Continuous Marketing KPIs analysis (CTR, CR, Engagement Rate), delivering regular reports to the client-Account management, providing daily updates on campaigns status and progress-Daily interaction with tech and creative team, in order to make sure campaigns are well executed-Constant update on the most innovative digital trends, ad-tech platforms in order to ensure the best results.
EDUCATION
Sapienza Università di Roma
Master's degree
Università degli Studi di Roma 'La Sapienza'
Bachelor's degree
SKILLS
ABOUT KATIA DELLA POSTA
Digital advertising professional with more than 10 years experience in B2C and B2B…
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