Katia Irazoqui

Assistant Category Manager Brand - Carrefour, U and Provera @Reckitt

Paris, FR

Defining and managing the execution of a category strategy to develop category sales and brand market share in the short, medium, and long term- Managing promotional campaigns on flyers and in stores: developing the campaign; liaising with agencies, legal, marketing, and the sales force; monitoring and summarizing results- Creating launch materials for new products (sales pitches, etc.)- Monitoring category performance (assortment, promotion, merchandising) and recommending appropriate action plans- Competitive intelligence (promotion tracking, new products).