Katie Tilton

Marketing Manager @Schulte Hospitality Group

Louisville, KY, US

Branding & Design: Collaborate with agencies to develop and maintain brand identity across multiple luxury hotel and restaurant brands.• Brand Strategy: Create comprehensive brand narratives, defining brand pillars, voice, and personality to ensure consistency across all touchpoints.• Brand Standards: Establish and enforce brand guidelines to maintain a cohesive identity in design, messaging, and guest experience.• New Business Development: Craft compelling pitches, including PowerPoint presentations and custom packaging, to support new business opportunities.• Social Media & Content Management: Oversee social channels and guide on-site marketing managers in creative content strategy.• Creative Direction: Manage photoshoots and videoshoots, including editing photos and videos to align with brand aesthetics.• Collateral & Promotional Material: Design, edit, and mock up marketing materials, packaging, signage, and branded assets for multiple properties.• Copywriting & Content Creation: Write brand-aligned blogs, social media content, and email copy for various hospitality brands.• Campaigns & Promotions: Develop strategic promotions, including naming conventions and creative assets to drive engagement and revenue.• Custom Creative Solutions: Design and produce unique marketing materials and branded experiences as needed.

University of Louisville

Bachelor of Business Administration - BBA, Marketing

University of Louisville

Communication, General

Maastricht University School of Business and Economics

Business Administration and Management, General

University of Louisville

Psychology