Tiffany Jago
Marketing Director @Schulte Hospitality Group
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Schulte Hospitality Group
Owns brand strategy and positioning initiatives while managing a $1M annual property-level marketing budget across an eight-property adventure hospitality portfolio.• Directed RFP processes for marketing and PR agencies, establishing strategic partnerships aligned to brand and performance goals.• Oversees digital marketing execution with agency partners across paid search, paid social, email, metasearch, and influencer programs.• Analyzes performance data to optimize campaigns, strengthen conversion, and guide budget allocation decisions.• Develops and executes market-specific brand campaigns and experiential activations that drive occupancy, revenue, and guest engagement.• Leads the launch and ongoing positioning, messaging framework, and demand generation strategy for the weddings and group marketing program.• Builds strategic partnerships with outdoor and lifestyle brands to expand reach, brand equity, and incremental revenue.• Partners with operations teams to plan and execute on-property experiences and events, managing budgets, contracts, and reporting.• Collaborates cross-functionally with Sales, F&B, Operations, and Revenue teams to ensure brand alignment and a cohesive guest experience.
EDUCATION
Udacity
Google AdWords Nanodegree
Udacity
Digital Marketing Nanodegree
University of Florida
Bachelor of Science, Advertising
ABOUT TIFFANY JAGO
I build brands people feel, not just recognize.My career has taken me from advertising agencies into brand leadership roles across hospitality, travel, and experiential spaces, where I’ve helped shape how organizations tell their stories during moments of growth, reinvention, or transformation. I’m drawn to work that sits between creativity and strategy, where narrative becomes a tool for clarity, connection, and momentum.I’m known for bringing both big-picture thinking and practical execution to the table. I love solving problems, connecting dots others may not see yet, and finding smart ways to create meaningful impact without unnecessary complexity or excess. Some of my favorite work has come from resourceful environments where creativity and constraints coexist and where strong ideas matter more than big budgets.My approach blends agency instincts with in-house leadership perspective. I enjoy aligning teams around a shared vision, translating complexity into clear direction, and building frameworks that help brands move from fragmented messaging to cohesive, compelling presence.Outside of strategy and brand work, I’m naturally gregarious, curious, and energized by collaboration. I believe great work happens when people feel comfortable bringing ideas forward, challenging assumptions, and building something together that feels both intentional and exciting.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.