Kathryn Pierce
Chief Marketing Officer @Gauvreau Accounting Tax Law Advisory
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing Officer @Gauvreau Accounting Tax Law Advisory
Peterborough, ON, CA
EDUCATION
University of Toronto
Certificate, e-Commerce and Online Business Management
University of Toronto Scarborough
Psychology
Centennial College
Ontario College Advanced Diploma, Advertising and Marketing Communications Management - With Honors
University of Toronto
Multimedia Storytelling & Content Marketing Certificate - With Honors, Marketing
SKILLS
ABOUT KATHRYN PIERCE
Blending strategy, creativity, and performance to build brands that connect. I’m a strategic marketing leader with over a decade of experience bridging the gap between business goals and audience connection. My passion lies at the intersection of brand development, lead generation, and creative storytelling, powered by a deep understanding of consumer psychology and a love for technology-driven innovation. I started my career with a love for human behaviour, graduating with top honors in Marketing while earning multiple awards for dedication and professionalism. From there, I’ve navigated diverse roles across a variety of industries where I honed my expertise in: • Brand Building & Positioning: Rebrands, naming, brand identity development, and helping businesses find their unique voice and presence in competitive markets. • Strategic Media Planning: Mastering traditional and digital campaigns across Google, Facebook/Instagram, YouTube, LinkedIn, TikTok, Amazon, radio, print, and OOH. • Content Creation & Storytelling: Leading everything from concept development, video shoots, content calendars, podcasting, to graphic design and video editing - crafting compelling narratives that engage audiences. • Lead Generation & Operations: Launching websites, optimizing CRM systems (HubSpot), streamlining automations (Zapier), and leveraging technology to improve efficiency and results. • Innovation & Technology: Harnessing the power of AI, automation, and machine learning to drive smarter campaigns, optimize performance, and scale business outcomes. I thrive on adopting emerging tools that transform processes, enhance user experiences, and deliver measurable impact. Whether it’s executing national campaigns for global brands, managing multi-channel content strategies, or building and branding educational programs from the ground up, I thrive in environments where I can combine data-driven insights, creative execution, and innovative technology to achieve measurable outcomes. At my core, I’m curious, resourceful, and energized by a challenge - the kind of person who asks the hard questions, champions innovation, and believes in the power of storytelling to create real connection. When I’m not immersed in campaigns or exploring creative solutions, you’ll likely find me surrounded by my family, enjoying movies, crafting, or getting lost in immersive video game worlds.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.