Kathryn Miller

Associate Director of Media @Knox Marketing, Inc

Cleveland/Akron, OH, US

Google Ads Search Certified• Programmatic buyer within a demand side platform (dsp), including planning campaigns, launching campaigns, creating pixels, conversion set up and tracking, optimizations, reporting, etc.• Use data partners to set up specific targeting for clients to ensure successful execution, including private marketplaces (PMPs) custom segments, hyper local, etc. • Proficient in display, native, video pre-roll, audio streaming, OTT/CTV, hyperlocal, custom retargeting, and more.• Create, plan, and optimize Pay-per-Click (PPC) campaigns for clients. • Manage daily and full-campaign budgets to ensure efficient buys are placed and obtain effective results. • Plan, negotiate, place, manage, and reconcile multi-channel media plans for clients, including TV, radio, print, out-of-home, digital, PPC.