Kathrin Gnilka

Head of Marketing @Greybeard Healthcare Consulting

DE

As Head of Marketing, I lead the strategic direction and execution of all marketing initiatives, ensuring brand consistency, market visibility, and business growth. I develop and implement annual marketing plans, manage brand image activities (including logo refreshes and brand kits), and oversee the creation of high-impact content and collateral across digital and print platforms.I drive content strategy, case study development, and media outreach while ensuring our website remains updated and optimized. Additionally, I manage event strategy, researching key conferences, supporting Arab Health marketing efforts, and facilitating roundtable events to expand industry engagement.A core part of my role is relationship management—leading associate onboarding, professional bios, and ongoing engagement through monthly calls, WhatsApp groups, and LinkedIn content. I also maintain an up-to-date associate database and coordinate internal communication efforts to keep the team aligned and informed.

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