Kathleen Rousset

WORK HISTORY

EDUCATION

ABOUT KATHLEEN ROUSSET

I’m a director-level marketing leader who builds growth and margin, not just campaigns.Right now, I lead digital and channel marketing for an ~$80M luxury fixtures business at Kohler’s Kallista and Robern brands. I own $11M in third-party e-commerce revenue, partner closely with Sales and Product, and tie every initiative back to measurable results—revenue, margin, and adoption.Over the past several years I’ve:Led a multi-year digital roadmap including a 3D product configurator that now influences $80M+ in sales, with 24K+ design sessions and ~$28M in designed product value in a single year.Delivered a ~10% margin improvement in key channels by redesigning pricing, tiers, and multipliers and exiting low-margin, underperforming accounts.Added another ~5% margin lift with a direct-ship multiplier strategy for priority e-commerce partners.Grown e-commerce to $7.1M in 2024 (+11% YoY) across Build.com, Quality Bath, Wayfair/Perigold and more.Built and scaled showroom and channel programs (15 Flagship Showrooms, 100+ locations refreshed, local social programs, immersion trainings).I’m most at home where strategy meets execution:Turning vague growth goals into a clear go-to-market plan.Building digital tools and programs that are actually used by the field.Partnering with Sales, Product, and Ops to make sure the work sticks.Focus Areas: Director of Marketing, Digital Marketing, E-commerce, Channel Marketing, Go-to-Market (GTM), Product Roadmaps, New Product Introduction (NPI), Pricing & Margin Strategy, Third-Party Marketplaces, Salesforce, Power BI, UX/UI, 3D Configurators, Showroom & Trade Programs, Leadership & Team Management.