Kathleen Eck
Targeting & Attribution Manager @DISH Media
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WORK HISTORY
Targeting & Attribution Manager @DISH Media
Chicago, IL, US
Manage relationships between external clients and internal stakeholders including data engineering teams as well as sales- Partner with external data and measurement companies to deliver desired client results in an addressable TV space- Present measurement findings to agency partners to highlight success, make recommendations for future campaigns, and draw insights for improved strategy- Facilitate conversations on behalf of advertisers with data and measurement partners to drive client engagement - Support major agency holding company across new product launches at DISH Media and hit all reporting timelines - Create internal resources for blinded case studies and benchmarks- Became subject matter expert on industry hot topics like clean rooms, cookieless solutions, and data driven addressable solutions
EDUCATION
Quinlan School of Business, Loyola University Chicago
Minor, Marketing
Loyola University Chicago
Bachelor's Degree, Psychology
ABOUT KATHLEEN ECK
Striving to help marketers analyze their media performance, optimize data strategies, as well as developing the best chocolate chip cookie recipe.
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